It's true: The medium is the message. Businesses need to communicate using the channels their customers prefer, and know how to make the best use of each channel. We have software to simplify the creation of personalized communications — both physical and digital — whether for a small business trying to reach a few customers or a global enterprise reaching millions. A decade ago, we were among the leaders of the multichannel revolution when we introduced technology for sending bills and receiving payments electronically. Today, businesses use our technology to offer their customers a range of digital options, including online account management and text notifications. We're pushing the mail channel itself to unprecedented levels of speed, efficiency and reliability, and increasing its effectiveness with new, eye-catching ways of using color.
Captivating with color
More people are paying attention these days to the direct marketing campaigns of Crews Chevrolet and Subaru of Charleston, South Carolina. Ken French, the dealership's marketing manager, credits his new Connect+™ customer communication system. Connect+ combines the power of marketing with the efficiency of Web-based metering technology. Connect+ prints customized, full-color marketing messages on each envelope at the same time as the postage. Research shows that people are much more likely to open an envelope with a color message on it. That's been French's experience.