It's the first rule of communications: Know your audience. Pitney Bowes helps businesses get to know their customers and prospects better. And create more personalized communications tailored to individual habits and preferences. The benefit? Communications that get results — whether the aim is to drive sales, encourage a healthier lifestyle, or just keep people informed. With our business intelligence, predictive analytics and data quality solutions, companies can do more with the information they already have: Connect data points to get a more complete picture of a customer. Model consumer behavior to improve sales. Find the most promising prospects.