Small business owner at her computer 

A little appreciation can go a long way.

You’ve heard it before: it’s easier to keep your current customers than it is to get new ones. Your business’s growth depends on repeat business from your existing customers.
Communicating regularly with your customers to let them know about new products, services and offers, or simply to say “thank you” is a smart way to build a loyal, highly valuable customer base. 

No matter what kind of business you run, there are so many simple yet effective ways to drive repeat business. If you’re an accountant, you can send clients a reminder about your services around tax time. Retailers can reward customers with special discount coupons, and restaurants can let their customers know about the latest menu offerings and deals.

So what’s the most effective channel for reaching out to your customers? The answer depends on your business. But whether you decide on personalized emails, direct mail or even social media, pbSmart™ family products can help you create and deploy your communications easily and quickly.

 

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