Improve the effectiveness of communications you send to your customers
Years of evolution have hardwired our brains to have an attraction to color. Every day, we react to colors without even thinking about it. As marketers, we know that color makes a real difference to the perception of a piece of collateral. However, the issue of cost remains very real for us. Learn more about managing the costs of color content to increase effectiveness, improve efficiency, and build client engagement.
As organizations strive to increase efficiencies and make every communication resonate with existing and potential customers, it’s essential for them to be able to deliver targeted and relevant content—the Pitney Bowes FlowMaster® RS Flex can help ensure this is done accurately and cost effectively.
Zadspace recognized the potential of creating targeted transpromo messaging labels for the outside of merchandise packages that were shipped directly to consumers. But to succeed, they needed to scale their operations dramatically to produce, potentially, billions of labels a year.
In today's fast-paced market, businesses don't have the time to produce a complex mailer every time they want to communicate with their customers. However, there are options to be more nimble and send out highly personalized mail. One of these options is on-demand printing.
Incepture Print Solutions new White Paper Factory, featuring Pitney Bowes IntelliJet 20®Printing Systems and Mailstream Wrapper Productivity Series inserters, transforms rolls of white paper into high-quality, full color communications.
How much of your cash flow do you want to be outstanding due to invoicing issues? Most of your customers will not send you payment for merchandise/services unless you ask for it. Learn the nine steps to do invoicing well.
Increase sales by up-selling and cross-selling products and services to existing customers.
Leverage existing customer touchpoints—such as monthly statements, invoices, or account updates and reminders—with transpromotional marketing for a cost-effective way to drive more business.
Industry studies suggest that marketing campaigns integrating e-mail with physical mail produce a significantly higher overall return on investment (ROI) than isolated e-mail or direct mail campaigns.
QR codes, already very popular and in common use in China and Japan, are gaining momentum in the United States as a powerful, flexible and engaging marketing tool.
Learn step-by-step how to create detailed customer profiles and speak to individuals one-to-one based on preferences and behaviors revealed in their profiles.
Take advantage of the new, unprecedented opportunity for complete multi-channel marketing integration, ongoing brand building, highly targeted messaging, higher response rates, more loyal customers and, most importantly, increased revenues.
Effective personalization, such as one-to-one marketing, offers a proven method for increasing response rates and building loyal customer relationships.
Discover ways health insurance providers can gain and retain customers, change customer behaviors, nurture loyalty and build trust while communicating with members in more cost-efficient ways.
Take your documents to the next level and realize the full potential of Transpromo.