It's Not All About You: the Digital Mailbox and Marketing's New Frontier
Monday, October 15, 2012 | 3:00 pm - 4:30 pm

Sponsored by Pitney Bowes
Chuck Cordray
Chuck Cordray
President
Volly, Pitney Bowes
One of the great challenges for marketers in the digital age is the imperative to let go. Brand ownership is no longer reserved to marketing executives. Rather, it is a shared journey among brands, customers, and the third-party platforms where they increasingly interact. The next frontier? The digital mailbox, and it holds special risks and opportunities for marketers. Chuck Cordray, president of Volly, will give marketers a peek into the future of this emerging space.
Communications Convergence: Break through the Clutter and Increase Lifetime Value
Tuesday, October 16, 2012 | 3:15 pm - 4:00 pm
Ramesh Ratan
Ramesh Ratan
Vice President, Marketing Service Providers
Pitney Bowes Document Messaging Technologies
David Fenske
David Fenske
Vice President
Fenske Media Corporation
Mark Smith
Mark Smith
SVP & General Manager
Pitney Bowes Software, division of Pitney Bowes
Customers are continually being blasted by too much information and have become immune to marketing appeals that are not personally relevant. Find out how savvy marketers utilize consumer data to tailor personalized and highly targeted communications to drive revenue results. In this session, you will hear how Fenske Media Corporation-one of the leaders in 1 to 1 consumer communications-uses advanced techniques that break through the noise and sell more. For more details, visit Vivastream.com.
  • Produce higher quality, personally relevant communications that are as engaging as they are effective at increasing response rates and building stronger customer loyalty and lifetime value
  • Create integrated, multi-channel communications that reach customers in the manner in which they prefer and help them take the next step
  • Integrate advanced technology into practical solutions that drive business results.
  • Watch a video to learn more about this session