Portrait Explorer Wins Innovation Award!
DMA Innovation Awards Winner logo Pitney Bowes Software has been selected as a winner of the DMA 2012 Innovation Award competition in the Database, Measurement and Attribution Category for our Portrait Explorer product. The DMA Innovation Awards recognize the innovative advances being made in marketing technology. Innovation can be in the form of new-to-market offers, standing solutions addressing complex business problems, market-leading solutions, or some new approach altogether that improves the efficiency or effectiveness of the programs.

Portrait Explorer makes navigating and understanding your customer data as easy as using your digital photo album. By empowering business and marketing users to navigate large-scale customer data, they can identify more effective customer segments for targeting, and gain the quantitative customer insight they need to make better business decisions without the need for power analysts or IT. It was purposefully designed to look, feel and behave like applications marketers use in their personal life, making it instantly usable.

Please join us on Sunday, October 14th from 4:00-5:00pm in the DMA Innovation Awards Pavilion, within the DMA Village, as we accept the award. Our experts will also be available in the Pitney Bowes Customer Experience Clinic to provide demos of Portrait Explorer and to offer up free advice in areas such as control group strategy, opt out management best practices and anonymous web user personalization.

>> Read a blog post about the award
>> Learn more about the DMA Innovation Award