Resources
Unable to play the video.
FREE Extreme Marketing Success Variable Data Printing DVD
Click here to order FREE DVD
Pitney Bowes teamed up with the United States Postal Service® (USPS), Kodak, AdAge, and Printing Impressions to create this DVD to show you how easily Variable Data Printing can be done and share some great success stories to help you understand the value it can deliver.
TransPromo Summit Presentation: Understanding Data
Kevin Klein, Director Production Intelligence Consulting, Pitney Bowes and Alan Kraft, President, Media Horizon Management
When collected and used correctly, data can be a powerful tool. Understanding the data that drives TransPromo, and the resulting personalization opportunities is imperative to campaign effectiveness. This session will focus on important considerations when deciding which customer information to collect, how to append data to increase relevance of the offer, and real-world examples from a company that has increased its return on investment through a better understanding of data.
>August 2009
Barb Pellow, InfoTrends, Speaks on TransPromo
TransPromo: The Ultimate in Simplexity
>September 10, 2008
TransPromo gets drupa top billing
>July 11, 2008
Although the concept of transpromo has been raising eyebrows for several years, it has so far yet to take off in the UK. Philip Chadwick asks if transpromor's time has finally arrived.
Location-Intelligent TransPromo ... an Idea Whose Time Has Come!
>July 15, 2008
(What They Think?) Today’s consumers receive thousands of promotional messages on a daily basis, from television, radio, and out-of-home advertising to e-mails and Web ads. The challenge for marketers is getting their messages out in a way that breaks through this clutter and encourages the desired behaviors in recipients.
Migrating from Monochrome to Digital Color in the ADF
>January 8, 2008
(Pitney Bowes) A Report on the Experiences of the Early Adopters
FLV flash='/assets/US/video/transpromo/extreme6.flv'
FREE Extreme Marketing Success Variable Data Printing DVD
Click here to order FREE DVD
Pitney Bowes teamed up with the United States Postal Service® (USPS), Kodak, AdAge, and Printing Impressions to create this DVD to show you how easily Variable Data Printing can be done and share some great success stories to help you understand the value it can deliver.
TransPromo Summit Presentation: Understanding Data
Kevin Klein, Director Production Intelligence Consulting, Pitney Bowes and Alan Kraft, President, Media Horizon Management
When collected and used correctly, data can be a powerful tool. Understanding the data that drives TransPromo, and the resulting personalization opportunities is imperative to campaign effectiveness. This session will focus on important considerations when deciding which customer information to collect, how to append data to increase relevance of the offer, and real-world examples from a company that has increased its return on investment through a better understanding of data.
>August 2009
Barb Pellow, InfoTrends, Speaks on TransPromo
TransPromo: The Ultimate in Simplexity
>September 10, 2008
TransPromo gets drupa top billing
>July 11, 2008
Although the concept of transpromo has been raising eyebrows for several years, it has so far yet to take off in the UK. Philip Chadwick asks if transpromor's time has finally arrived.
Location-Intelligent TransPromo ... an Idea Whose Time Has Come!
>July 15, 2008
(What They Think?) Today’s consumers receive thousands of promotional messages on a daily basis, from television, radio, and out-of-home advertising to e-mails and Web ads. The challenge for marketers is getting their messages out in a way that breaks through this clutter and encourages the desired behaviors in recipients.
Migrating from Monochrome to Digital Color in the ADF
>January 8, 2008
(Pitney Bowes) A Report on the Experiences of the Early Adopters