The current POSTNET™ barcode includes information on the mail recipient’s ZIP Code.

The new Intelligent Mail® barcode is an info-rich, 65-bar graphic that encodes the delivery point information plus four new fields including an assigned Mailer ID, the class of mail, an optional endorsement line, plus a mail piece sequence number that must remain unique for 45 days. There are also new barcodes for trays, containers and new electronic reporting requirements.

The USPS® currently offers two Intelligent Mail® options, Full-Service and Basic. Mailers who develop Full-Service capabilities will have the flexibility to use either approach on a mailing-by-mailing basis.

What’s the difference?

While the Basic barcode involves a unique barcode for each mailer, the Full-Service barcode involves a unique barcode for every mail piece. Requirements for the Full-Service option include:

  • Populate barcode with a unique sequence number
  • In addition to the IMb on the mailpiece, place a unique Intelligent Mail tray barcode (IMtb) on the handling unit and Intelligent Mail container barcode (IMcb) on containers and pallets.
  • Electronic submission of postage statements

The Full-Service option provides additional benefits:

  • Pay less postage
  • Free “Start the Clock” information
  • Free Full Service ACS (Address Change Service) for qualified pieces
  • Access to mail tracking services

Why should I choose Full-Service?

Even if you have no immediate plans to use full-service benefits, mailers should consider implementing a solution that provides for Full-Service capabilities.

  • You can access Basic if you have Full-Service capabilities (but not vice versa)
  • Few companies will want to redesign their barcode process twice
  • Free address correction can improve mail delivery  
  • Mail intelligence provides value to most every department
  • Business units may request these value-added services in the future
  • Getting it right the first time pays dividends in the long run
  • Certain USPS® promotions and special offers will require full-service IMb®
  • Full-Service IMb is proposed to be mandated effective January, 2014