Best Practices for Insurance and Benefits Provider
Healthcare Communications Knowledge Center
Pitney Bowes is committed to leadership in the field of healthcare communications, helping insurers and benefits providers / administrators adopt a best-practice approach for member and customer communications management (CCM). Our knowledge center includes white papers, interviews and articles to help you achieve excellence in healthcare communications, improving the health of your members and customers and lowering costs in the process.
Articles and White Papers on Best Practices in Healthcare Customer Communications Management
- White Paper: The Rx for Healthcare Insurance Communications. This white paper offers important insight gathered through a recent survey of approximately 1,000 U.S. consumers on channel preferences for health insurance communications and impressions regarding current interactions with health insurance providers.
- White Paper: Healthcare Benefits Communication Preferences Study Find out the information customers want from you and how they want to receive it.
- White Paper: 10 best practices for transformation and growth in your customer communications program.
- White Paper: Using CCM to get the right message to the right member at the right time, through the right channel.
- Article: Using targeted marketing strategies to optimize healthcare plans.
- Article: Improving the plan member experience through more effective communications.
- White Paper: Best practices in document design and delivery for superior customer communication management.
CCM Best Practices in Action
- Video Interview: Michael Howe, former CEO of Arby’s and MinuteClinic shares his experiences on innovation in healthcare communications.
- Video Interview: The VP of Strategy at Digital Cement talks about some of the communications tactics they use to improve member health and reduce costs.
- Article: Yes, You Can Reduce Your Health Care Bill[http://www.forbes.com/2009/06/10/preventative-health-care-entrepreneurs-human-resources-marks.html]. Forbes.com shines the spotlight on the employee healthcare program at Pitney Bowes.
- Video: Pitney Bowes Healthy Innovations. Learn about Pitney Bowes innovative leadership in the programming and measurement of employee health and wellness initiatives.