Drive increased direct mail response

Wilen Direct, a full service direct marketing firm, wanted to increase their clients' return on marketing investments, found a solution with Pitney Bowes capability to print personalized, high-impact messaging on the outside of the envelopes.

Challenge

Known for helping their clients increase return on marketing investments (ROMI), Wilen Direct is always looking for new ways to produce more relevant, cost-effective mailings. While many of their clients had customer databases that would allow for relevant messages to their customers and prospects, Wilen did not have the capability to quickly and efficiently leverage this data to create higher value mailing.

Solution

Working with Pitney Bowes, Wilen Direct can now print targeted marketing messages directly onto envelopes during high-speed mail finishing—including four-color graphics, company logos, return addresses and postal barcodes. As a result, they are producing more effective direct mailpieces for their clients, complete with personalized, high-impact messaging on the outside of the envelopes to increase both open rates and response. Read complete story.

Benefit

  • Increased open rates for direct mail
  • Improved response rates for direct mail
  • Streamlined operations
  • Near real-time campaign execution
  • Ability to segment and test marketing concepts
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