Powerful geodemographic market segmentation capabilities provides organizations with detailed insights as to the composition of their current and potential customers. Combined with our powerful display analytic tools customizable segmentation can support site selection, customer acquisition, and target marketing analyses.
The Financial PSYTE US and Canada Financial Services geodemographic segmentation system classifies American and Canadian neighborhoods into 14 distinctive types of clusters based on the financial characteristics and behaviors of the residents.
MediaMark Research & Intelligence (MRI) provides the customer media exposure data needed to get to the source of your customer's media preferences.
Print Measurement Bureau PSYTE Linked Data provides sophisticated consumer behavior data. It lets you take an in-depth look at your customers to gain valuable insights into consumer preferences and consumption patterns.