GroundView Demographic Data
Our demographic analysis tools provide you with the reliable, consistent data you need to make confident decisions in site selection, marketing, distribution, product development and other key business areas.
With GroundView from Pitney Bowes Software, you can identify and quantify high change areas more accurately – whether these areas are in growth or in decline.
How our GroundView worksOur GroundView represents the next stage in the evolution of demographics, bringing a new level of reliability and timeliness to market analysis and decision making.
By leveraging MicroBuild® as a primary source for residential household and population trends, the Pitney Bowes Software new demographic analysis tools not only provide dependability for market analytics, but also give you the means to move from analysis to marketing action on residential mailing lists easily.
Demographic analysis tools for your businessOur demographic analysis tools provide you with:
- Frequent updates – Quarterly updates ensure that you can base your decisions on timely information.
- Realistic high-growth market estimates – The ultimate test of any demographic analysis system is its ability to produce dependable household and population counts for critical high-growth markets-and this is where our GroundView Demographic Data system excels!
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