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<title>Data Management | Spectrum Master Data Management</title>
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<h1 itemprop="name">Spectrum Master Data Management</h1>
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<span class="mStatement">Centralize control of your data and improve performance on your terms</span>
<p>Enables organizations to develop relationship-centric master data views of their critical data assets</p>
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<p><p>The challenges associated with corporate data can overwhelm even the most sophisticated organization as each new acquisition, IT system and customer initiative adds new levels of complexity. To be successful, organizations must find effective ways to deal with long-term issues such as ownership, disparate systems and overall data quality-while being opportunistic when it comes to favorable circumstances and critical business issues.</p><p><font color="#595959">Pitney Bowes Software provides the best of both worlds - with an enterprise-wide platform that makes it possible to centralize control and improve performance on your terms. The Pitney Bowes Spectrum<sup>TM</sup> Technology Platform does not replace your existing business platforms - it improves the quality, integration, accessibility and value of your information. </font></p><font color="#595959">With Spectrum Master Data Management (MDM); organizations can develop relationship-centric master data views of their critical data assets - whether the relationship ("or network") spans processes, roles, hierarchies or interactions. This means, organizations can better understand influencers or brand ambassadors, predict churn, develop new pricing strategies and provide product recommendations or detect non-obvious relationships and fraudulent patterns, benefiting both commercial and non-commercial organizations.<br /><br /></font><font color="#595959"><p><font color="#595959">Utilizing an intuitive graph-based modeling approach, Spectrum MDM enables users to quickly capture real-world relationship-centric views of entities across roles, processes and interactions that don't always fit in a nice, neat normalized or simplistic hierarchical view. Its graph-based data structure allows users to model complex hierarchies and relationships across data domains in a very intuitive way, without the need for a pre-defined schema, eliminating domain-specific silos and delivering insights and intelligence based on connected data quickly and efficiently. </font></p></font></p>
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<p><font color="#595959"> </font> <p><font color="#595959">Spectrum's "Smart Hub" delivers insights and intelligence that includes "social network analytics" to provide a true 360 degree customer view of their relationships to house-hold, products, employees, locations, organizations, social identities, customers and other industry specific entities to help organizations better align with the disruptive yet eminent shift resulting from today's empowered customers and ever changing requirements. </font></p><p><br /><font color="#595959">Spectrum's future-proof approach to MDM capabilities helps organizations build, extend, understand and leverage complex relationships and hierarchies across domains, across organizational boundaries and in support of the growing trend around social networks and big data. Spectrum MDM focuses on areas that matter to today's organization to include: </font></p><ul><li><font color="#595959"><h3><strong><font size="2" color="#855b27">Data Quality</font></strong><strong><font color="#855b27">:</font></strong></h3>Data degrades fast; and new data is generated at a staggering rate. Spectrum's long standing, extensive and integrated Data Quality capabilities allows the creation of trusted data as defined by the business with services that can be applied to not only data going into the Master Data Hub, but re-used and integrated directly with source applications to ensure data quality at time of capture. Data Steward and Business Steward applications clearly delineate the role of IT and Business while bridging the gap in terms of the up-keep and integrity of the master data.</font></li><li><font color="#595959"><h3><strong><font size="2" color="#855b27">Connecting the Enterprise Identity with their Social Identities</font></strong><strong><font color="#855b27">:</font></strong></h3>Social media is transforming the ways in which people communicate. This vast and growing wealth of unstructured data-from live-stream video, blogs, Twitter, Facebook, Yelp and more; can provide important insights from both structured and unstructured data for a more complete picture of connections and events.</font></li><li><h3><strong><font size="2" color="#855b27">Location Context:</font></strong><strong><font color="#855b27"></font></strong></h3><font color="#595959">Web and mobile communications are driving the need for dynamically generated personalized customer interactions at a given point in time, based on spatially understanding, not only where the customer is, but what's around with a high degree of accuracy. Geospatial insights delivered through Spectrum's Spatial capabilities help organizations manage customer information with location aware services that dynamically add changing location context to the customer's Master Data Record, transforming the single source of record to single source of engagement</font></li><li><font color="#595959"><h3><font size="2" color="#855b27"><strong>Predictive </strong><strong>Analytics</strong></font><strong><font color="#855b27">:</font></strong></h3>Pitney Bowes Software's extensive range of solutions provides additional expertise in predictive modeling, making it possible for organizations to pinpoint the more critical connections, the network influencers, and the events that mark an escalation in activities, whether positive and negative</font></li></ul><p><font color="#595959">Built on top of proven technology and foundation built on SOA Principles, Spectrum enables organizations to quickly model and deploy a Master Data Management system in a very agile and flexible manner, enabling a fast ROI and lower TCO. A wide range of services are available out of the box, as well as enabling users to compose and publish custom data flows through a rich, intuitive UI allowing both batch jobs and real-time services to be published via a "one-click" process for use and integration with external systems. </font></p></p>
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<h3><font size="2" color="#855b27">Data Sheets </font></h3><ul><li><font color="#595959"><a href="/docs/US/Products-Services/Software/Data-Management-and-Quality/Data-Management/Spectrum-Master-Data-Management/PDF/Spectrum-Data-Sheet-Network-Anaylsis-2012.pdf">Spectrum Network Analysis</a></font></li><li><a href="/docs/US/pdf/Products-Services/Software/Data-Management-and-Quality/Master-Data-Management/Spectrum-Master-Data-Management-Hub-Data-Sheet.pdf">Spectrum Master Data Management Hub Data Sheet</a></li></ul><h3><font size="2" color="#855b27">White Papers</font></h3><ul><li><font color="#595959"><a href="/docs/US/Products-Services/Software/Data-Management-and-Quality/Data-Management/Spectrum-Master-Data-Management/PDF/Spectrum-WP-Data-Quality-in-MDM-Structures-2012.pdf">Data Quality Considerations in Master Data Management Structures</a></font></li><li><a href="/docs/US/Products-Services/Software/Data-Management-and-Quality/Data-Management/Spectrum-Master-Data-Management/PDF/Spectrum-WP-Sphere-of-Influence-Social-Network-Anaylsis-2012.pdf">Sphere of Influence: The Importance of Social Network Analysis</a></li><li><a href="/docs/US/Products-Services/Software/Data-Management-and-Quality/Data-Management/Spectrum-Master-Data-Management/PDF/Spectrum-WP-Managing-Data-Assets-2012.pdf">Managing Your Data Assets</a></li><li><a href="/docs/US/Products-Services/Software/Data-Management-and-Quality/Data-Management/Spectrum-Master-Data-Management/PDF/Spectrum-WP-360-Customer-View-2012.pdf">Foundation for a 360 Degree Customer View</a></li><li><a href="/docs/US/PDF/Products-Services/Software/Data-Management-and-Quality/Master-Data-Management/Next-Generation-MDM-white-paper-July-2013.pdf">Next Generation MDM</a></li></ul><h3><font size="2" color="#855b27">Case Studies</font></h3><ul><li><font color="#595959"><a href="/docs/US/Products-Services/Software/Data-Management-and-Quality/Data-Management/Spectrum-Master-Data-Management/PDF/Spectrum-Case-Study-Food-Distribution-2012.pdf">Food Distribution</a></font></li><li><a href="/docs/US/Products-Services/Software/Data-Management-and-Quality/Data-Management/Spectrum-Master-Data-Management/PDF/Spectrum-Case-Study-Package-Delivery-2012.pdf">Package Delivery</a></li><li><a href="/docs/US/Products-Services/Software/Data-Management-and-Quality/Data-Management/Spectrum-Master-Data-Management/PDF/Spectrum-Case-Study-Home-Improvement-2012.pdf">Home Improvement</a></li></ul></p>
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