Standardize data for a uniform customer experience

Standardize terms in your database to create a uniform experience for all of your customers.

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Overview Key Features Resources


Talking to your customers in their own language is often all it takes for them to engage with your business and to create a meaningful experience. Using data normalization software, you can ensure that your clients enjoy a personalized experience that will secure all-important return business for your company.

Data normalization works with databases to standardize terms and therefore create greater consistency in your business communications. With data normalization software, you can set data quality standards and guidelines for data uniformity.

The benefits of data normalization software

Create a tailored experience for your customers and make sure your company stands out from the rest. Data normalization software can be used in a number of ways to optimise data, for example -

  • Create culturally specific grammar
  • Identify and isolate key data from streaming data fields
  • Apply to customer, business or product data
  • Ensure consistent terms are used across any domain

Advanced standardization features of data normalization

Our data normalization software features a number of key capabilities that will help you further improve the standardization of information in your company. The following features can also greatly enhance data quality -

  • User-defined domains - Create standards and dictionaries for domains, from product names and branding elements, to business-specific terms
  • Multi-level standardization - Change full words to abbreviates, nicknames to full names and correct misspellings
  • Easy comparisons - Use IDs to compare data
  • Pre-populated industry terms - Improve accuracy with a set dictionary of industry terms

Read more about our data normalization software's key features.

Find out how our data normalization software can radically improve the way you use data in your business.



Our data normalization software has some superb features, designed to help you to improve your business's standardization processes and ensure that your customers' data is presented consistently in all communications from your organization.

Sophisticated data normalization capabilities

Thanks to its outstanding levels of functionality, our data normalization software enables you to dramatically improve data standardization across your business.

Create standards and dictionaries and, once you've validated a term, the software will identify when that term is not being used in its proper form and replace the incorrect version with the validated version.

Flexible and customizable

Our data normalization software is extremely flexible and its functions can be customized to suit the needs of your business. You can create your own dictionaries and standards for everything from business terms to product names, and establish and implement standards for the use of abbreviations, nicknames and more.

International data normalization functions

Ideally suited for use in businesses with global client bases, our data normalization software supports data standardization for multiple languages and culturally-specific terms, including Arabic names.

Data extraction and isolation functionality

Our Spectrum Data Normalization Module enables you to identify and extract key data elements, and can split the original data into separate fields according to the criteria set.

Contact us for more information about our data normalization software.


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