PrintShop Mail Suite and DirectSmile®
PrintShop Mail Suite is a standalone variable data printing composition tool that allows you to merge any design, with any database and print on any printer.
The software transforms a generic, one size fits all, communication by using specific customer information like demographics or personal interests.
DirectSmile is image personalization software that works with PrintShop Mail to take promotional communications to the next level.
- PrintShop Mail Suite is a standalone variable data printing composition tool that allows you to merge any design, with any database and print on any printer.
- DirectSmile is image personalization software that works with PrintShop Mail to deliver words as images. Examples include skywriting names and personalized promotions by name.
- Variable Data Printing is when elements such as images and text change from one communication to the next using information from a database to personalize a communication.
- Output on any printer
- Improve open rates and conversion
- Create dynamic messaging to educate and promote products and services
- Creates stronger marketing material by producing a communication that stands out and gets read
- High volume envelope printing
- Internal communications, recognition newsletters
- Personalized direct mail - (sales and service) - postcards, coupons, announcements
- Insurance - personalized message - promoting additional services to current customers and prospects
- Personalized recruiting - prospective students, accepted students
- Alumni relations - recognition and thanks - personalized mailings
- Pro-active personalized fundraising
- Special occasion mailings - invitations, raffles
There are 3 versions of PrintShop Mail to meet the wide range of market applications:
- Starter License - Includes 100,000 credits to start offering variable data for promotional personalization
- Production License - Includes unlimited production for variable data professionals for promotional personalization
- Web License - Includes web based production server for variable data professionals for promotional personalization
- DirectSmile Creator Pro Universal - 2 core system
- includes 100 free image sets (Requires PrintShop Mail)
All major RIP technologies