Customer & Marketing Analytics
Understanding your customers and how to find more people like them is key to sustainable growth. With innovative geodemographic segmentation solutions you can create customer profiles to compare and analyze their lifestyles and purchase behaviors to optimize marketing strategies and increase sales.
This all-in-one solution helps you measure opportunity, establish sales goals, align marketing and sales enablement, target the right prospects, and personalize the onboarding experience.
- Align goals with revenue opportunity
- Accelerate the growth of customer relationships
- Achieve improved branch performance
Use Perform 360 for benchmarking branch network performance against the actual performance of other bank branches, you quantify attainable potential while allocating sales goals equitably and efficiently.
Gain the intelligence needed to better understand the market and its opportunities.
Utilizing state-of-the-art 3D data visualization and rapid modeling automation, Portrait Miner uncovers important data relationships, helping you to predict future and profit-impacting behaviours, as well as gaining fast actionable insight into your customers.
Portrait Explorer makes navigating and understanding your customer data as easy as using your digital photo album.
With its completely intuitive approach, non-technical users are able to slice and dice customer data on the fly, quickly identifying target customer segments and sharing results across teams.