QR Codes Use in the U.S. & Europe

QR code use as a marketing tool has been made possible with the rise of smartphones, tablet computers and their associated apps. Mobile devices equipped with a QR code scanning app allow consumers to scan QR codes for instant access to information on the mobile web. Marketing pioneers have been quick to see the value of harnessing this development among consumers in the United States and Europe.

To help you plan a successful QR code marketing program, this free downloadable report provides valuable insights on how today's consumers interact with and use QR codes.

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QR Code Use in the US and Europe

Download the report on 2012 QR Codes Use in the United States and Europe to learn:

  • The percentage of consumers who have used QR codes in the past year
  • How the use of QR codes among 18- to 24-year-olds differs from that of other age groups
  • The marketing channels where QR codes are most used by consumers
  • The percentage of consumers who have used QR codes in the past year in the United States and Europe¬†
  • How QR codes use varies in the 18- to 34-year-old age group in the US and Europe
  • The marketing channels where QR codes are most used by consumers in the US and Europe

Marketers are looking at every opportunity to reach more consumers and increase sales. QR codes marketing offers another way to present relevant marketing messages and product offers. Consumers on the go have been conditioned to expect instant gratification, whether that means finding an address, a news article or a coupon for their favorite retailer. QR codes offer one of the best ways to instantly satisfy consumer wants and improve marketing campaign results at the same time.

This report includes valuable data on QR codes use to help marketers successfully add mobile programs to their campaigns. Whether you plan to use QR codes on product packaging, on magazine and newspaper advertisements or on out-of-home posters and billboards, this report will help ensure your success.

Get instant access to our free report,¬†2012 QR Codes Use In the US And Europe.

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