A QR code campaign with pbSmart Codes can help you drive traffic to your website, increase local sales and more. The first step in learning how to create a QR code is figuring out what type of code will work best for your objectives.
There are a few main types of QR codes that are used for marketing. You can use one type exclusively or combine different code for different purposes.
Basic QR codes are an easy way to store simple snippets of information such as a web URL or personal contact information. They are the standard black and white codes you may have seen used before.
Custom QR codes let you change the color and text associated with a barcode. You can add some extra flair to your codes and use a short message explaining why users should scan your barcode. All of that is done directly within the pbSmart Codes tool.
Branded QR codes go even further and allow you to add your business logo or other images to a barcode. This helps businesses maximize their brand within QR code campaigns. It's all automatically handled within the pbSmart Codes tool.
One of the main reasons businesses use QR codes is to place them on other media. This can be a newspaper ad, business card or in-store poster. pbSmart Codes has partnered with Zazzle.com to offer a special store where users can easily place different types of QR codes on promo items.
Installing a good scanner or reader app is another step in learning how to create QR codes. All of your barcodes should be tested before use. You'll need an app to help with that.
It can also be helpful to recommend a QR code reader to customers who want to scan your campaign barcodes.
To get the most value when you create a QR code, you'll want to understand everything that can be stored on them. Web URLs are probably the most common data stored on barcodes. There are many other data types that can be stored on a code.
Understanding how to create a QR code is a good first step in mastering QR code marketing. Sign up for a free trial of pbSmart Codes to put this information into practice for your business.
30-day free trial period. Standard monthly rates apply after trial expiration.