Linking Print and Mail: Transitioning to a White Paper Factory Workflow
Monday, October 8, 2012
11:00 am – 11:50 am
Speaker: Kevin Marks, Pitney Bowes
Location: W193B
Class Length: 50 minutes with Q&A included

Optimize your mail, grow your business – let's make it personal
Monday, October 8, 2012
12:30 – 1:30:
Speakers: Sandra Long & Chris Giles
Location: TBD

Is the mail you are producing optimized for enhanced response rates as well as postal discounts? Are you creating new value for your customers with your mail pieces? Pitney Bowes will share insights, tools and case studies about leveraging new options for personalization, color, graphics and QR codes. Learn about creating new value with coordinated outbound campaigns using mail piece tracking with the Intelligent Mail® barcode.

Getting Economic Value out of Your Direct Mail Strategies
Tuesday, October 9, 2012
12:30 – 1:30
Speaker: Stephanie Miracle
Location: TBD

Mailers know that getting the maximum response at the lowest cost equates to a good value. Sounds simple enough, until you recognize that the delivery system for direct mail is a regulated industry.

Technology changes in mail can lead mailers and mail service providers down the path to more opportunity. Experts can help you identify and navigate these changes and uncover opportunities that can make a big difference.

Learn about the most current issues and technological advances in the industry and ensure your mailing strategies are successful.

In this session we will discuss:

  • How to turn industry changes into opportunity as a mailer or mail service provider
  • Understand and manage the in-house / outsourcing decision (what to look for in a mail service provider)
  • Unleashing the power of the intelligent mail barcode IM BC® to impact your bottom line
  • Improve deliverability to increase response rates
  • Getting the most from your direct mail plan – testing and measurement