Don't know what an API is? It stands for application programming interface. It's a way for pbSmart Connections to interact with your exisiting systems whether it be your customer database, CRM, CMS, or e-commerce shopping cart.  Bring in more data and target more effectively with the right information at the right time.  Opening up a world of possibilities; you can now increase your customer intelligence.  Imagine, knowing exactly how much revenue an email campaign brought in.  

With Advanced API Access, you'll be able to:

• Add/Edit/Delete Subscribers
  
• Get Subscriber Behavior History
  
• Retrieve Lists of Subscribers
  
• Retrieve Bounces
  
• Create/Edit/Delete Lists
  
• Create & Schedule Campaigns
  
• Retrieve Campaign Reports

The latest release of email marketing API includes API Key functionality. With API Keys, you can grant access to your pbSmart Connections' account to developers. To take advantage of our most current and powerful API, use pbSmart Connections' Version 5 RESTful API.  Here is what you do to get started:

1. Look through our API Access documentation to determine how you want to intregrate. To download the complete documentation click here.
2. Log into pbSmart Connections and obtain your Advance API Access Key
3. Discuss with your internal IT or developers what you would like to take advantage of and give them the key and documentation.