TransPromo FAQs
1. What is TransPromo?
In simplest terms, TransPromo is the combination of transactional information with promotional materials in a single document. Or in other words, using statements and invoices as a marketing vehicle.
2. What is the “TransPromo Revolution”?
While the current industry buzz refers to a “TransPromo Revolution”, this evolution has been in the making for some time. Statement inserts, for example, have been used by some businesses for over sixty years.
What’s new today is that you have the ability to create marketing messages that are just as personal and relevant as the transaction information enclosed. And as relevancy increases, your profits can, too.
3. What are the different types of TransPromo?
- Static Statements: Satisfies obligations to customers and regulatory agencies.
- Static Statements with Generic Inserts: Enclose pre-printed materials in a low-cost "mass marketing" effort.
- Static Statements with Variable, Targeted Inserts: Segmenting of customer list so that each person does not receive the same insert. Maybe three segments are defined, with selective inserting and variable on-line statement message.
- TransPromo Statements: Promotional pieces, sometimes called “onserts”, printed right on the statement, making it easier to increase targeting and integrate transactional and promotional messages without adding print costs.
- Relevant, Personalized TransPromo: Use of the entire statement to integrate targeted, relevant, action-oriented promotions based on individual demographics, preferences and sales opportunities.
4. How can I achieve relevant, personalized TransPromo?
We're glad you asked. When it comes to TransPromo insights and execution, Pitney Bowes is the one organization that offers the end-to-end experience and expertise needed to leverage all four forms of communication intelligence: location intelligence, customer intelligence, production intelligence and channel intelligence. To find out how Pitney Bowes can help you add value to your organization with TransPromo, call 877-536-2736 today. We will be happy to help you!
