TransPromo Solutions

Driving Success with Communication Intelligence
An effective TransPromo strategy incorporates all facets of communication intelligence: an understanding of customer needs, an ability to cost-efficiently produce personalized communications, and the know-how to manage and distribute these communications across multiple channels.

Learn Ways to Make A More Powerful Statement
TransPromo documents have transformed the industry, turning traditional statements into relationship-building communications that drive cross-sell, up-sell and customer loyalty.

Faced with legacy systems, technology limitations, time-consuming integrations and workflow challenges, production mailers must find cost-effective ways to take advantage of these new marketing opportunities.

Production Intelligence™ gives you the power to overcome these challenges and create documents that are flexible, relevant and personal. With Pitney Bowes, you can transform ordinary statements into TransPromo statements, making the documents you produce a revenue-generating asset.

Get the right message to the right person.
As customer communications become more targeted and personalized, the importance of integrity increases. File-based processing allows you to build each mailpiece according to exact specifications, with each sheet, each insert and each component verified for each recipient. This automated integrity allows you to selectively insert specific offers to individuals based on their profiles and preferences, so you can cross-sell more effectively. You can also prioritize messages, adding the optimum number of inserts without exceeding desired weight and postage limits.

Enhance statements on the fly to maximize impact.
Printstream re-engineering software makes it easy to modify print-ready documents with no need to change the underlying business application. Add color, manage white space and generate personalized promotional messages directly on your documents. You can combine several communications into one, manipulate and reformat content and gain the flexibility you need to deliver TransPromo advantages to your organization.

Leverage customer insights to increase returns.
Geography, demographics, neighborhood dynamics, household income and past buying habits are just a few of the data points that can turn ordinary statements into powerful, personal TransPromo documents. And with Pitney Bowes solutions, including our location intelligence applications, you can capture, manipulate and merge that data in your production environment, whether it’s provided by in-house or third-party sources.

Start selling before the envelope is even opened.
Production Intelligence™ lets you make better use of envelope real estate. With variable envelope messaging, you can connect with your customers through targeted offers and promotional copy directly related to the documents inside. In-line printing helps improve open rates and can help increase response to your company’s marketing efforts.