Best Practices

While cost and technologies are no longer significant hurdles, companies must still overcome challenges if they are to advance their TransPromo efforts. Each company may face unique issues, yet virtually all will be faced with the need to:

• Create a new mindset. With a TransPromo mindset you can design a more relevant customer statement experience and grow wallet share, customer satisfaction, loyalty and overall revenues.
  
• Overcome org-chart hurdles. Help marketing understand the value of the available real estate on the statements AND show operations how they can customize that real estate based on segments.
  
• Gain customer intelligence. The key to relevance is customer intelligence, and a single view of the customer is essential to get down that road towards relevancy.
  
• Dream big, start small. The secret is to start small, build a track record of success and expand your efforts over time – adopting the test-measure-refine method.
  
• Power up production intelligence. The power to bring these strategies to life in the form of effective communications is the bread and butter of production print and mail operations… and that’s what we call production intelligence. And Rule number one on the production floor is “perfect mail”.
  
• Calculate significant returns. Consider revenue impacts as well as cost impacts. Consider revenue growth within a customer’s traditional product category. Track how customers grow across product lines.
  
• Synchronize customer touch points. Electronic Document Management (EDM) tools and processes can ensure your TransPromo documents are consistent across channels, presenting electronic versions of a TransPromo document.

To learn more about TransPromo best practices, view our archived online seminar, "Closing the TransPromo Gap," which was held on Thursday, November 1, 2007.