Resources
Transpromo Video Transcript
Now there's so much happening with communications these days, and that's affecting us both as individuals, it's also affecting those of us that work with organizations to facilitate communications.
Now as individuals we are being increasingly bombarded with more and more messages. It's getting tougher and tougher to filter those messages, to understand which ones we want to receive, which ones we want to spend time with, which ones ultimately we want to take action on.
We are working with organizations to ensure that all of those communications include relevancy.
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FREE Extreme Marketing Success Variable Data Printing DVD
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TransPromo Summit Presentation: Understanding Data
Kevin Klein, Director Production Intelligence Consulting, Pitney Bowes and Alan Kraft, President, Media Horizon Management
When collected and used correctly, data can be a powerful tool. Understanding the data that drives TransPromo, and the resulting personalization opportunities is imperative to campaign effectiveness. This session will focus on important considerations when deciding which customer information to collect, how to append data to increase relevance of the offer, and real-world examples from a company that has increased its return on investment through a better understanding of data.
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August 2009 - 2.4 MB
Barb Pellow, InfoTrends, Speaks on TransPromo
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September 10, 2008 - 3.2 MB
TransPromo: The Ultimate in Simplexity
TransPromo gets drupa top billing
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July 11, 2008 - 1.2 MB
Although the concept of transpromo has been raising eyebrows for several years, it has so far yet to take off in the UK. Philip Chadwick asks if transpromor's time has finally arrived.
Location-Intelligent TransPromo ... an Idea Whose Time Has Come!
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July 15, 2008 - 420.2 KB
(What They Think?) Today’s consumers receive thousands of promotional messages on a daily basis, from television, radio, and out-of-home advertising to e-mails and Web ads. The challenge for marketers is getting their messages out in a way that breaks through this clutter and encourages the desired behaviors in recipients.
Migrating from Monochrome to Digital Color in the ADF
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January 8, 2008 - 635.5 KB
(Pitney Bowes) A Report on the Experiences of the Early Adopters
InfoTrends Report
(InfoTrends) The TransPromo Revolution: The Time is Now! -- This report provides a definition and overview of the TransPromo market and includes detailed implementation examples, including qualitative and quantitative results that TransPromo applications are delivering across a wide range of industries. It also discusses critical success factors for market entry.
Archived TransPromo Event
(Pitney Bowes) Closing the TransPromo Gap Online Seminar -- Learn from the TransPromo experts in this recording of our interactive, online seminar. This seminar is ideal for anyone involved in managing customer relationships, including statement operations, IT and marketing. You’ll learn about the latest TransPromo trends and gain insights to help make your statements more valuable.
TransPromo White Paper
(Pitney Bowes) An Intelligent Approach to TransPromo: Breakthroughs in Relationship Marketing are Transforming the Role of Transaction Mail–and Those Who Manage It.
DMNews Article
(DMNews) Personalized Transactions Add Marketing Value