Why Statement-Based Marketing Works

Customers today are drowning in a sea of unrelated marketing campaigns, while scams and spam do little to create an environment of trust. Every day companies invest in new communication initiatives and alternative channels, trying to break through the clutter and attract new business.

Over the past 18 months a combination of new technologies, postal changes and market conditions has created an environment where transaction documents—statements, invoices and notifications—are proving to be effective at generating sales and long-term relationships.

Because other channels are plagued by spam filters and do-not-call lists, statements are becoming an even more valuable component of the overall communication mix.

1. Unrivaled Openability. Statements and invoices are expected—they contain important financial information and usually require action.
2. High Involvement. Bills and statements receive more attention than any other form of communication including television advertisements
3. Trusted Media. While e-security and telephone fraud continue to make headlines, nearly everyone trusts the postal service to send and deliver mail.
4. Functionality. Not only do statements command more attention when they are initially opened, they are often viewed more than once.
5. Greater Returns. As you’re already mailing statements, this is one of the most cost-efficient communication channels. Statement-based marketing is also more effective simply because of the target audience: current customers.

For more information, download our white paper, An Intelligent Approach to TransPromo: Breakthroughs in Relationship Marketing are Transforming the Role of Transaction Mail–and Those Who Manage It.