Color Makes an Impression!

Did you know that the decision to read a direct mail piece is made in just 2.5 seconds? And that putting a splash of color on the envelope can mean the difference between getting it opened or having it tossed in the wastebasket?

In fact, color increases reader attention and recall by 82%. Color improves readership by 80%. And color makes an impression that is 39% more memorable.*

Let us help you make your envelopes more effective through the use of color. It’s less expensive that you think! You only need one color, well-placed, to make an impression. Talk to one of our representatives to learn more.

*Hewlett-Packard Research