Your prospects are raising their hands—online, at retail outlets, from advertising and during trade shows. They want detailed information about your products or services. And they want it right away. Are your collateral materials personalized to meet their specific needs? Can you respond while they’re still ready to buy? If not, you may miss your opportunity to close the deal.

Collateral Management is a complete solution that integrates personalization, print-on-demand capabilities, just-in-time warehousing and mail management services to make your response and fulfillment mechanisms more effective while lowering costs. We improve conversion rates by modularizing the printing and warehousing of your collateral fulfillment system. This improves turnaround times, eliminates the obsolescence of pre-printed materials, improves the accuracy of the mailing, makes the materials highly personalized and keeps your brand messaging consistent. Therefore your collateral system will be more in sync with sales and marketing as well as adaptable to a variety of opportunities, from opening up in new markets to strengthening existing customer relationships.

Collateral Management has the following components:

• On-demand Warehousing and Inventory Management makes collateral fulfillment more efficient by keeping standardized pieces on hand, instantly producing personalized ones and combining them into a single communication—on-demand—for delivery.

• Personalization/Versioning improves response rates by making every customer feel unique. Collateral is highly effective through the use of data integration and advanced print-on-demand technologies.

• Brand Management is crucial as companies expand their operations across product categories, offices and languages. Tools like digital content libraries and enterprise-wide communication templates ensure a consistent brand expression.

• Cost Management gives you visibility into print spend across the enterprise. You’ll have control over multiple vendors to contain costs while keeping print quality high.

• eFulfillment provides you with desktop access to all aspects of collateral management—from content libraries and personalization components, to enterprise templates and on-demand production and delivery services.