Managing Mail Intelligence

Turn mailstream intelligence into your competitive advantage.

The Opportunity
The new Intelligent Mail^® barcode provides a new way for you to gather information about your customers. Use this mail-based intelligence to make better decisions in virtually every aspect of your business, including marketing, customer care, operations, billing and finance.

Mailstream Best Practices

• Build capabilities that will enable you to implement the full-service Intelligent Mail^® option.

• With ACS Service, you can get immediate feedback when your customers move to a new address or other changes that could negatively impact your ability to communicate in a timely manner.

• With USPS^® Confirm Service, you can monitor and track customer communications, including incoming and outgoing mail and packages. Centralized repository of event-driven data can be used to reduce costs and improve business processes.

• Incorporate solutions that turn USPS data into actionable business intelligence, with the ability to store and manage data, link mail intelligence to specific customer records, track customer events and integrate with your existing business applications.

Making it Happen

Intelligent Mail® Data Manager. Receive mail tracking data in a format that easily integrates into your business environment. Leading solutions reduce the implementation time from months to days, saving thousands of dollars in integration costs.

Online Tracking. Standalone applications provide simple, detailed online reports that allow you to track where every mailing is in the system — and when it's been delivered.