Marketing Mail

With postage costs accounting for as much as 70% of direct mail expenses, understanding how rates are calculated is important to everyone who creates mail – including marketers, writers and designers.

In addition to weight, size and shape play a major role in postage costs.

With no change in the cost for each additional ounce, you can offset rising costs by putting more into each and every communication.

Converting flat mail to letter-size mail is one of the easiest ways to cut costs and mitigate the effects of the rate increase.

These highly targeted mailings can keep you top-of-mind at lower costs.

Taking your presort to the next level may practically offset the impact of the rate increase.