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Marketing Mail

Sort Out the Savings

A simple presort can practically offset the impact of the price increase.

The Opportunity

The First-Class Mail® presort rate is more than two cents less than the single piece rate.  You can achieve even lower rates by preparing automation-compatible (barcoded) mail.

Mailstream Best Practices

  • Maximize your presort savings
    Save up to 6% on First-Class Mail® of 500 pieces or more by presorting your mail by ZIP Code according to USPS specifications.
  • Gain the automation advantage
    Qualify for automation rates and you can cut postal costs by up to 24%.  (You’ll need to print a delivery-point barcode on each mailpiece and use an address list that has been validated against USPS databases).

Making it Happen

  • Presort Software
    Look for software that is CASS™ certified and PAVE™ certified. These features will increase your accuracy and help you comply with USPS requirements.
  • Move Update Solutions
    Keeping your addresses up-to-date not only helps you save money on postage – it helps ensure that more of your mail reaches its intended recipients. Make use of the USPS NCOA® database at least once every 95 days. 
  • Barcode Printing
    Create a more professional look with a specialized address printer, adding spot color and personalized messages to help ensure more of your mail is opened.
  • Let Us Presort for You
    Pitney Bowes offers a service for First Class Mail® and Standard Mail® that enables you to qualify for presort discounts without doing the work. Your mail is picked up and transported to our Operating Center where it is checked for quality. Mail is then sorted in zip code destination sequence and placed in trays based on USPS specifications and regulations. We then deliver mail to the designated postal facility - often bypassing local USPS offices. The bottom line is increased savings and speedy delivery. To learn more about what mail qualifies for this program, call Pitney Bowes Presort Services at 1-800-660-6501.
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First-Class MailŪ Strategies

Address Management Software

Eliminate duplicate and undeliverable addresses from your mailing list
Move your mail faster and easier with AddressRight® Pro

Address Printers

Creates Professional-Looking Mail That Gets Noticed And Opened