Postcard Communications
These highly targeted mailings can keep you top-of-mind at lower costs.
The Opportunity
Postcard rates are up to 36% less expensive than letter rates.
Mailstream Best Practices
- Augment your communication plan with postcards
Use personalized postcards for notifications, invitations, reminders and lead generation. You’ll save on postage, paper and production. - Increase communication frequency
Connect with your customers using follow-up postcards to generate a lift from your other marketing efforts. - Meter or use a permit indicia
Set your mailing machine to meter your postcards at postcard rates – or save space on your postcards by including a permit imprint when you print them.
Making It Happen
- Postcard Addressing
Smart systems can print addresses on each card, print personalized messages and even add barcodes to speed delivery and lower postage costs. - Postage Printing
Use a USPS permit and pre-print your indicia directly onto your postcards – or just set your postage meter to the lower postcard rate. - Postage Payments
If you use permit mail, you can eliminate many of the payment hassles associated with postage payments. Through Pitney Bowes, you can add permit postage expenses directly onto your existing postage statement – and pay later, after you mail.
