Reduce Returned Mail
The hidden cost of mail won’t be hidden for long.
The Opportunity
The USPS continues to put new rules and incentives in place for mailers to reduce Undeliverable-as-Addressed mail (UAA).
Mailstream Best Practices
- Conduct a Mailstream Analysis
Dimension the true costs within your organization. Estimates place the hard cost of returned mail to be more than $3.00 per mail piece – which does not include the cost of missed opportunities and customer dissatisfaction - Update lists when customers move
Keep your address list up-to-date to help ensure that more of your mail reaches its intended recipients – and reduce your costs due to returned mail - Introduce a Closed-loop Address Management Process
Ensure updates work their way back to original sources to avoid repeat errors and improve your overall data quality.
Making it Happen
- Real-time Address Validation
Integrate software that captures, corrects and verifies addresses in real time – reducing the impact of data-entry error - Move-update Solutions
Interface directly with the USPS NCOALink data to capture address changes and update your lists - Address Change Service Program (ACS™)
Electronically identify address errors on returned mail to quickly start your update process and improve your data quality.