Marketing Mail
With postage costs accounting for as much as 70% of direct mail expenses, understanding how rates are calculated is important to everyone who creates mail – including marketers, writers and designers.
Plan Your Mailpiece
In addition to weight, size and shape play a major role in postage costs.
>Learn moreGo the Extra Ounce
Even with an increase in the cost of each additional ounce, you can save money by putting more into each and every communication.
>Learn moreFlats to Folded
Converting flat mail to letter-size mail is one of the easiest ways to cut costs and mitigate the effects of the rate increase.
>Learn morePostcard Communications
These highly targeted mailings can keep you top-of-mind at lower costs.
>Learn moreSort Out the Savings
A simple presort can practically offset the impact of the rate increase.
>Learn more