USPS Promo: Earned Value Reply Mail
Mailers who use Business Reply Mail (BRM) and Courtesy Reply Mail (CRM) enclosures have a unique opportunity to save two cents or more on postage for every response received.
The USPS® Earned Value Reply Mail Promotion runs from April 1 to June 30, 2014. Mailers must register their Mailer IDs with the USPS and then apply a valid Intelligent Mail® barcode to their BRMs and CRMs. Every BRM and CRM that customers return during the promotion period will be scanned and counted. At the end of this campaign, the USPS will apply the earned credits to your permit account.
First-time participants will earn a two-cent credit on every piece returned. Organizations that participated last year will earn a three-cent credit per piece if the total volumes exceed the final count from the 2013 promotion. Registration is open from February 15 through March 31, 2014. For details, visit usps.com
USPS Promotion: Branded Color Mobile Technology
As QR Codes become more common, marketers are finding more creative ways to drive traffic to websites and stores. Now, when you add color and graphics to your mobile print technologies, you can save on postage, too. With the USPS® Branded Color Mobile Technology promotion, mailers can earn a two percent up-front postage discount.
Qualifying mail must contain a mobile barcode (QR code) or equivalent that leads recipient to a mobile optimized experience. This promotion runs February 1 – March 31, 2014. Registration is currently open via the Business Customer Gateway.
Eligible types of mail include:
- First-Class Mail® presort & automation letters, cards & flats
- Residual pieces paying single-piece price that are part of an automation mailing may also qualify for the discount.
- Standard Mail® letters and flats
- Nonprofit Standard Mail letters and flats
The latest USPS Webinar provides all of the details. If you want to discover how attention-getting QR Codes can help engage more customers and prospects, learn more about pbSmartTM Codes.
New Meter Rate Now in Effect
On January 26, 2014, the USPS introduced a new First-Class Meter category that provides a one-cent discount off the single-piece rate for all First-Class letters.
Reports from the field indicate that some local Post Offices have not been updated on this news. As such, we advise all Pitney Bowes customers to print out the USPS Price List and bring it with you to your local office if you suspect any issues. This official USPS pricing schedule illustrates the discount in a clear, easy-to-read format.
Our Postal Rates provides more details on this discount and the ways you can save.
New Metered-Mail Rate Saves You 2% on Postage
When the new USPS rates take effect January 26, 2014, Pitney Bowes customers will benefit from a new price category.
The new First-Class Meter category offers a one-cent discount off the single-piece rate for all First-Class letters. That equates to a 2% savings on postage on each and every letter you send, month after month.
- Discount on all First-Class Letters up to 3.5 ounces
- Valid for anyone who posts using PC Postage, Meter or Commercial Permit
So if you're already a Pitney Bowes customer, you don't have to make any changes-you qualify for these discounts automatically. If you're not a Pitney Bowes customer and want to take advantage of these savings, learn how.
2014 USPS Promotional Calendar
In 2014, the US Postal Service will run several promotions designed to increase the value of mail and to retain or sustain its long-term growth. These promotions create excitement about mail, keep mail top-of-mind for marketers, and reward innovative mailers. Brief overviews are listed below. In all case, advance registration is required. Terms and restrictions apply, see usps.com
for details. Branded Color Mobile Technology
Two percent up-front postage discount on mailpieces that use creative elements such as color or graphics in their mobile print technology. Qualifying mail must contain a mobile barcode (QR code) or equivalent that leads recipient to a mobile optimized experience. Runs February 1 – March 31, 2014. Mail and Digital Personalization
Two percent up-front postage discount to mailers who drive traffic to personalized websites. The website or landing page must correspond to the physical mailpiece. Runs May 1 – June 30, 2014. Premium Advertising
Fifteen percent up-front postage discount for high-volume marketers and advertisers who use First-Class Mail as a marketing vehicle. (Mailpieces that contain any content required to be mailed as First-Class are not eligible.) Runs April 1 – June 30, 2014. Earned Value Reply Mail
Save two cents or more per eligible mailpiece. Mailers earn a credit for each piece of First-Class Business Reply Mail or Courtesy Reply Mail returned during the promotion period. Runs April 1 – June 30, 2014. Color Print in First-Class Mail Transactions
Two percent up-front postage discount to mailers who utilize dynamic/variable color print on transaction mail. The color messaging must be for marketing or consumer information purposes and be within the contents of the bill or statement. Runs August 1 – December 31, 2014. Emerging Technology Featuring NFC
Two percent up-front postage discount for mailers who employ Near Field Communication (NCF) technologies, such as a chip, that can engage mobile devices and create an interactive experience for the recipient. Runs August 1 – September 30, 2014 Mail Drives Mobile Commerce
Two percent up-front postage discount for mailers utilizing mobile purchasing technology with direct mail and catalogs. Mail must include a mobile barcode that can be scanned by a mobile device and leads the recipient to a mobile-optimized shipping website. Runs November 1 – December 31, 2014
In addition to these special promotions, the USPS is also running a year-long incentive program for mailers of Saturation, High Density and High Density Plus letters and flats. The 2014 Saturation/High Density Standard Mail® Incentive Program
offers rebates from 5% to 20% on volumes that exceed predetermined thresholds.
To learn more about all of these programs, please visit usps.com
USPS Delays Full Service IMb Requirement
The U.S. Postal Service has delayed the planned January 26, 2014 change that would require use of the Full-Service Intelligent Mail® barcode to earn automation price discounts. Mailers who are not currently enrolled in this program will still be able to claim automation rates. However, to achieve the best pricing mailers must meet the full-service requirements.
This announcement comes after a Postal Regulatory Commission ruling that found that the combination of the planned January 2014 price increase and the IMb Full-Service requirement would cause rates to increase by more than the maximum allowed by law.
Despite this delay, the USPS is committed to full-service adoption by all mailers-and organizations who were in the process of complying with Full-Service IMb may be well served to stay on track. Benefits of full-service include:
- An additional per piece discount on every mailpiece
- Address correction information at no additional cost
- The ability to track service performance through reports and scan information
- Visibility into containers, tray and mailpiece tracking
- Using Full Service IMb allows you to participate in USPS mailing promotions that can provide big savings or credits on postage.
- Annual permit fees will be waived when 90 percent or more of cumulative annual mailings consist of Full-Service mail.
To stay up-to-date on USPS changes, be sure to read our Postal Blog.
Price for USPS shipping services to rise 2.4 percent
The USPS has proposed a price increase on its Competitive Products, also known as Shipping Services. If approved by the Postal Regulatory Commission, these new rates would take effect January 26, 2014 on services including Priority Mail Express, Priority Mail, Parcel Select, Parcel Return Service, First-Class Package Service, Standard Post, Domestic Extra Services, and International. The increases average 2.4%.
As part of this price adjustment, other significant changes include:
- New Priority Mail Express 10:30 a.m. delivery time option for an additional $5.00
- New Priority Mail annual volume thresholds for cubic pricing and other commercial plus offerings will be lowered to 50,000 packages
- New Premium Forwarding Service pricing options for commercial customers
- New Flat Rate Commercial Base and Commercial Plus prices for Priority Mail Express International and Priority Mail International
- A fee of $0.20 assessed on any commercial parcels that lacks an Intelligent Mail Package Barcode (IMpb)
The USPS is also expected to soon release its Final Rule on IMpb as well as specific shipping standard changes, which will provide more details on how the prices and fees will be implemented.
For more information about the Shipping Services price change, read the USPS release