White Papers
The Truth About Green
The first DMNews/Pitney Bowes survey on mail and the environment finds that consumers greatly overestimate the environmental impact of mail. While they value the mail they receive, they would feel better about companies that took more proactive steps to be eco-friendly.
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An Intelligent Approach to TransPromo
Breakthroughs in relationship marketing are transforming the role of transaction mail. Today you have the ability to create marketing messages on statements and invoices that are more personal, more relevant and far more profitable.
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Direct Mail Service Providers
This report, commissioned by Pitney Bowes, evaluates the current condition of the direct mail market. Findings show that direct mail service providers must provide flexibility to succeed in a growing market.
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