Increase Response Rates on Direct Mail
Pitney Bowes helps nonprofits improve ROI
Is your nonprofit is doing everything it can to increase response rates and maximize ROI for your direct mail?
When you send thousands or tens-of-thousands of direct mail pieces, even a minor improvement in your open rates can have a big impact on your donation levels and overall return.
How do you increase open rates? Studies have shown the smallest things can make a big difference. For example, the use of color on your envelopes can increase direct mail response rates by 44 percent? If you use color and a personalized envelope, response rates increase by a whopping 135 percent!*
An experienced partner can go a long way to helping you get higher response rates on your direct mail. Pitney Bowes has been helping the not-for-profit sector for years, offering a combination of expert advice and mailing solutions to help you maximize ROI. And these improved results are more attainable than you might think – our color envelope and personalization systems are not only cost-effective, they more than pay for themselves through improved responses.
Contact a Pitney Bowes representative to learn more about how we can increase response rates for your nonprofit direct mail.
* Romano, F., Rochester Institute of Technology