Many savvy mail-management executives are realizing that the solutions they have been using for years to automate mail sorting to capture presort savings, while good, often leave real room for improvement—especially when it comes to maximizing profits.

Mail continues to hold an important place in customer communications; trends indicate it will continue to do so for a considerable time to come; and, in these challenging economic times, mailers are finding new ways to lower postage costs and improve the return on their mailing investments by taking a fresh look at the latest alternatives available to them today. This white paper delves into how recent trends in the mailing industry are reshaping how organizations think about mail; and, it recounts the types of upgrades and innovations that are helping to reduce costs, increase efficiencies and profit from them. It also examines alternative approaches—both in-house and external presort services—for sorting and preparing mail to maximize savings and profitability.

This white paper addresses:

• Meeting new multichannel expectations
• Trends in mail sortation
• Industry changes creating new opportunities for mailers
• Presort services: a collaborative approach worth a second look
• Hybrid solutions – having one’s cake and eating it too
• Selecting the right sortation options for business needs
• More ways to cut costs and speed delivery than ever before