Direct Mail is a powerful medium. It's targeted and offers great cut-through in a changing media landscape. Direct Mail levels have risen steadily over the last three years and adding mail into your marketing mix could boost your ROI by up to 20%*.

To help your business achieve stronger returns, this May Royal Mail has launched Royal Mail Advertising Mail®.



This is specifically designed to:

  • Meet the needs of advertisers
  • Complement Royal Mail’s suite of marketing products
  • Offer lower prices to customers sending advertising messages

If you're already sending dedicated advertising mail there's a good chance you'll qualify for Advertising Mail™. However, to maintain direct marketing best practice there's a data cleanliness requirement so we'll need to be sure that your mailings only contain advertising material. Aside from this you should be able to continue doing what you're doing, but at a lower price.

Please contact your Pitney Bowes customer service representative for more information. For program requirements please visit Royal Mail.


* Source: Brand Science

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