Health marketing communications

Lower your costs through effective member communications

We can help you design and deliver targeted print and digital communications to promote healthier member behaviors, improve disease management, and save money on healthcare costs. From fewer ER visits to greater mail order Rx participation, from increased adoption of preventative screenings to greater adherence to therapies, the result is a healthier bottom line.

What we offer:

  • The ability to segment customers according to their specific needs or interests. The use of traditional targeted communications tactics to drive the actions you want.
  • Population analytics and location intelligence targeting to localize provider content.
  • Multichannel experience design. Creative services for a variety of channels, including email, mobile, search and social media.
  • Data cleansing and address correction, so your message is delivered to the right person.
  • Measurement, reporting, response analysis and test and learn methodologies to gauge results.

What it means for you:

  • An opportunity for reduction in healthcare claims - fewer ER visits, healthier lifestyles, improved adherence to therapies and treatments and greater mail order Rx participation.
  • Improved ability to identify chronic illnesses through preventive screenings before crisis treatment is required.
  • A more personal relationship with your members.

Contact
Learn how Pitney Bowes can help you.