As a bank or credit union, you send out a variety of messages and communications to existing and prospective customers.

In addition, as one of the most highly regulated industries, you are required to communicate frequently with customers.

Direct mail is a critical form of communication, as research indicates customers prefer "written" communication over telemarketing when making financial decisions because money is "personal."

Use direct response to:

• Growing your asset base, acquiring new customers
• Cross-sell other services to build loyalty, retention, and revenue
• Maintain and build a "personal touch," to differentiate yourself from the competition

How are you acquiring new customers in your Branch Trading Area?

Are you touching all potential customers inside the 5-mile radius of your institution?

Are you using direct mail effectively?
Research indicates customers prefer direct mail over telemarketing with financial matters because money is personal, and direct mail is more personal than telemarketing. In addition, Do Not Call (DNC) legislation is making telemarketing far less attractive.

What are you doing to retain existing customers?
Direct mail is a quick and inexpensive way to keep in touch with customers; and offer loyalty building programs.

What kind of cross-sell programs are you doing for the "rule of three"?
Do you cross-sell on checking account statements with inserts every month? Or with transpromo messaging?
Are you cross-selling products from other businesses, also?
Would flexible statement production, printing, or inserting help in that process?