Branch Network Optimization

Analyze branch networks within any market
Pitney Bowes Business Insight’s predictive models and detailed reporting system allow you to quickly analyze branch networks within any market, clearly identifying important revenue drivers and enhancing the clarity of your decision-making process. With PBBI as your trusted advisor you can quickly determine the most efficient set of branch locations to maximize revenue and minimize operational costs.

Our market simulation model, WinSITE , analyzes actual customer data and site characteristics to reveal behaviors and complex relationships that can optimize branch networks through:

• Forecasting potential sales of core products for new branches
• Determining your optimal network size, given nearby demand and competition
• Revealing the incremental sales increase available by renovating or relocating branches
• Identifying and evaluating potential candidates for merger and acquisition
• Incorporating cannibalization to quantify the true incremental impact of branches on total network market share